The 30th anniversary season, the largest in the history of B2B project, hosted 109 fashion brands. For pre-order and purchase by the buyers, the exhibitors brought their collections from Turkey, Russia, Moldova, Tajikistan, Belarus, Italy, China, Poland and Kazakhstan.
During three days of the exhibition, the stands of the participants were visited by 7,470 specialized experts from the countries of Central Asia. Among them, 5,220 visitors purposefully came to the Central Asia Fashion exhibition and 2,250 buyers were registered to a specialized exhibition of shoes, fur, leather and accessories - Elite Line. Fashion experts from Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Russia and Turkey showed high interest and the greatest activity in pre-orders and purchase of collections for the next season.
Among the thematic sections of the exhibition, the most widely represented were: women's, men's and children's clothing, head wear, outerwear and fur coats, sportswear and jeans, lingerie, as well as bags and fashion accessories. Each direction was reflected both on the stands and on the podium: over 3 days of the exhibition, more than 40 fashion collections of brands were presented, which will be relevant in the spring of 2023.
Central Asia Fashion business conference
The CAF business conference, which has gained particular popularity among market experts and media representatives, has traditionally justified the expectations of visitors to the exhibition. Relevant topics, spirited discussions and unique analytics and forecasts did not leave any participant indifferent. It is also important that the exhibition visitors were able to communicate with experts and get information useful for business development, including outside the business conference. During all three days of the event, a specially equipped free consultancy center worked, where top fashion retail practitioners gave recommendations on system management, merchandising, assortment management, planning and sales, recruitment and training of personnel, finance and accounting, tax accounting and audit.
Special projects
“Stylist for an hour”, a service of professional purchase support, was provided for the first time in Central Asia within the framework of Central Asia Fashion. A team of stylists-practitioners, not just in words but in actions helped the buyers to gather successful collections, calculate the store's product content and form a purchase budget.
Another special project, CAF Job Fair, presented vacancies to job seekers and employers open in top fashion companies in Kazakhstan. Visitors actively left their CV applications and passed short interviews with professional HR specialists.
As part of the opening ceremony of the Central Asia Fashion exhibition, together with the ANDRES scout agency, a charity children's show of Kazakhstani designers was held, in which children between the ages of 4 to 14 from five cities of Kazakhstan (Nur-Sultan, Almaty, Shymkent, Semey and Karaganda) presented special seasonal collections of Kazakhstani designers Laria Dzhakambayeva, Tatiana Zhukova, Natalia Michuraeva, Elmira Dzholanasheva and Sabina Volskaya.
The organizers of the event, the CATEXPO exhibition company, have a clear and systematic approach to business. The dates of the exhibitions for the upcoming 2023 are already known: for example, the spring season of the international fashion exhibition CAF Spring -2023 will be held on March 13-15, and the autumn exhibition salon CAF Autumn -2023 will be held in August, together with a specialized exhibition of shoes, fur, leather and accessories - Elite line. The venue for all upcoming exhibitions next year is Almaty, Atakent International Exhibition Centre.
