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March 11 , Monday , 2024
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March 11
Monday
15.00 – 15.50
Show Area
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Retail-analytics
Topic: How does the "new norm" of price growth affect Kazakhstani buyers?
- Inflation, uncertainty, crisis... what again?
- New habits of thrifty shoppers. How has their demand changed?
- What are the key selection criteria now?
- What are Kazakhstanis ready to save money on and what are they not?
- Main drivers of purchases in 2024
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Speaker: Madina Seysengaliyeva
Commercial director of NielsenIQ Kazakhstan
(Kazakhstan, Almaty)
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March 11
Monday
16.00 – 17.00
Show Area
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Panel discussion
Topic: Retail рricing сrisis
- What dictates pricing today? Dynamics and influencing factors
- The importance of price and the savings regime is set to intensify even further - how can retailers adapt their offer?
- How is discounting policy changing under inflationary pressure?
- Hidden risks of frequent changes in brand pricing policy
- Will abandoning discounting save margins for the business?
- How to retain customers if not by price? How to attract new customers in the current environment?
- What does the "business safety cushion" look like in the new reality?
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Speaker:Elbegi Abdiyev
Deputy chairman of the board of the association of legal entities "Union of trade networks of the Republic of Kazakhstan"
(Kazakhstan, Astana)
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Speaker: Evgeny Danchev
Business consultant, expert in increasing sales in the fashion market, author of books, creator of an online school for fashion market managers
(Russia, Moscow)
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Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova
(Kazakhstan, Almaty)
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Speaker: Madina Seisengaliyeva
Commercial director NielsenIQ Kazakhstan
(Kazakhstan, Almaty)
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March 11
Monday
17.00 – 17.30
Show Area
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Autograph signing session / questions and answers
Presentation and autograph signing session with the author of the book “Six steps to perfect style” - Madi Bekdair @madi_bekdair
- Image stylist with international practice
- Official stylist of Milan fashion week and Paris fashion week
- Founder of the community of asian stylists and the school of conceptual styling @style.session
- Author of the first conceptual stylistics textbook in Kazakhstan “Six steps to perfect style”
- Author of the projects #cardinaltransformationkz and #ShoppingTherapy
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Madi Bekdair
Image Stylist with international practice, founder of the community of asian stylists and the school of conceptual styling style.session @madi_bekdair
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March 12 , Tuesday , 2024
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March 12
Tuesday
10.30 – 11.20
Show Area
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Workshop
Topic: Total upgrade of buyer psychology: What and why do customers buy today?
- How has the psychology of the Kazakhstani buyer changed in the new reality?
- New buyer psychology: triggers and magnets
- What is important and necessary for the buyer today?
- How does smart retail work today?
- Top psychological “hooks” of the Asian mentality
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Speaker: Madi Bekdair
Image Stylist with international practice, founder of the community of asian stylists and the school of conceptual styling style.session @madi_bekdair
(Kazakhstan, Almaty)
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March 12
Tuesday
11.20 – 12.30
Show Area
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Panel discussion
Topic: New media in fashion business: how not to be afraid of change and turn trends in your favour?
- How and when did bloggers become "walking media"? New Roles and Responsibilities of Influencers, bloggers
- "Culture of cancellation" in the fashion industry
- New Media ethics in kazakhstani way. Features of national "cancellation culture"
- How to recognise the potential and benefits for a brand behind the general hype and not get "shrivelled up" in front of the whole country?
- Positive or negative: how to control the audience?
- How can a brand stand out in an info-field overloaded with images and meanings?
- Top budget and effective tools for promoting fashion business
- How and what kind of content today effectively solves business issues?
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Speaker: Alexey Bendz
PR and communications expert, creative director of 2B Agency
(Kazakhstan, Almaty)
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Speaker: Madi Bekdair
Image stylist with international practice, founder of the Community of asian stylists and School of conceptual styling style.session @madi_bekdair
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova
(Kazakhstan, Almaty)
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Speaker: MAYgul Burgebayeva
Founder of MSB/Practical internet marketing school. Course author, expert on systemic business promotion in social networks @smmschool.msb
(Kazakhstan, Almaty)
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Speaker: Yevgeny Danchev
Business consultant, expert in increasing sales in the fashion market, author of books, creator of an online school for fashion market managers
(Russia, Moscow)
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Speaker: Sabina Rustembayeva
Founder of the school "Blogging Empire", fashion-beauty blogger @sabbina_rustembayeva
(Kazakhstan, Almaty)
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March 12
Tuesday
15.00 – 15.50
Show Area
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Analytics. Industry research
Topic: The phenomenon of "consumer patriotism"
- What are the unique features of the people of Kazakhstan? Their behavioural norms, character traits, traditions
- How do Kazakhstani people feel about their appearance, style and fashion in general?
- Cultural DNA code in the KZ zone. Favourites: films, music, literature, cult heroes, media, gastronomic dishes
- Shopping in the Kazakh way: where, for whom, with what purpose and frequency?
- What does the fashion offer look like for a Kazakhstani buyer today?
- How much money do the country's residents spend on fashion and what are they dissatisfied with while shopping?
- Financial matrix of Kazakhstanis in the new realities: solvency, financial behaviour and structure of purchases
- New technologies and artificial intelligence: tool or entertainment?
- Top 10 social, cultural and retail trends of New Kazakhstan residents
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Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-marketing, President of KAPIOR "Kazakhstan association of professional researchers of public opinion and market"
(Kazakhstan, Almaty)
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March 12
Tuesday
16.00 – 17.10
Show Area
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Panel discussion
Topic: Glocalisation of Central Asia. A 360 view
- What events or decisions in 2023 in Kazakhstan have the most impact on businesses and customers?
- How is the demographic situation in Central Asian countries changing: is the population ageing or getting younger?
- What do the dynamic changes in the "hope index" tell us?
- Lifestyles, values and life strategies of Kazakhstan residents
- Forecasts of changes in material and economic well-being in the country and the world
- New digital transformation of business: speed, transparency, benefits
- Cashless payments for households and businesses: evolution = revolution
- How is Asia's glocalisation manifesting itself in business? Cross-border trade and government initiatives
- Where is the global trend towards globalisation and localisation going?
- What does a new horizon with real "windows of opportunity" for Kazakhstani business look like today?
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Speaker: Andrey Skuratov
Research Director, Business information, sociological and marketing research centre "BISAM Central Asia"
(Kazakhstan, Almaty)
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Speaker: Svetlana Chernenko
Head of iKS-Consulting representative office in Kazakhstan
(Kazakhstan, Almaty)
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Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-marketing, President of "Kazakhstan association of professional researchers of public opinion and market"
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova
(Kazakhstan, Almaty)
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Speaker: Zalkar Askarali Uulu
Designer, jeweler, founder of the ZALKAR brand
(Kyrgyzstan, Bishkek)
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Speaker: Aigul Kasymova
Designer and founder of the brand AIGUL KASSYMOVA @aigulkassymova
(Kazakhstan, Almaty)
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March 13 , Wednesday , 2024
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March13
Wednesday
10.30 – 11.20
Show Area
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Workshop
Topic: “New rules of the game” with effective advertising in the fashion business
- What to do to avoid wasting your advertising budget?
- How and where to promote what is purchased to the fashion business?
- What content and channels to choose?
- How does a personal brand help you sell and save on marketing?
- What should audiences and content creators prepare for? Trends in the development of social media
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Speaker: MAYgul Burgebaeva
Founder of MSB “School of practical internet marketing”. Author of courses, expert on systematic business promotion in social media @smmschool.msb
(Kazakhstan, Almaty)
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March 13 Wednesday
11.30 – 12.20
Show Area
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Intelligent Retail Battle
Adapting Business in a new way: Merchandising anti-crisis response
- Optimizing store space: rational or emotional approach?
- Capacity of the retail space is “excellent”: less or more?
- Upgrading commercial equipment: creativity or necessity?
- Commercial window adaptation: expense or income for the retailer?
- How often do you change the clothes of model forms and change the decoration in the hall?
- Ideal customer journey: golden triangle or creative experience?
- What can you save on and where should you not? Top 5 “golden tips”
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Speaker: Oleg Temnikov
Founder of the brand sense visual merchandising agency @ brand.sense
(Kazakhstan, Almaty)
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Speaker: Olzhas Medetov
Commercial director of Qazaq National Parks, managing business processes of the Brand sense merchandising agency @оlzhasmedetov
(Kazakhstan, Almaty)
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Speaker: Dilyara Imambayeva
Project manager for Orchestra and Reima children’s clothing brands @dilyara_imambayeva
(Kazakhstan, Almaty)
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Speaker: Ekaterina Buchatskaya
CEO of the SOLO-U women’s clothing store @ekaterina_buchaczkaya
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova
(Kazakhstan, Almaty)
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