Event completed

Program of Business Conference of

International Fashion Exhibition Central Asia Fashion SPRING - 2023

13-15 March 2023

Almaty, Kazakhstan Center for Business Cooperation "Atakent" , pavilion 11 , show area, Show area

March 13 , Monday , 2023 

March 13, Monday

15.00 – 15.50

Show Area

Trend forecast

Тема: Fashion trends in commercial procurement and forecasting of global trends

  • Fashion-spiral of high fashion and its patterns
  • In search of a global trend: what events are forming macro trends now?
  • How to create a commercially successful collection based on forecasts?
  • Global fashion trends for 2023: collection themes, key shapes, silhouettes, images
  • What collections in boutiques are customers waiting for in the future?
  • Radical and provocative fashion trends in the short term

Speech prepared in partnership with the WGSN Trend Bureau -the global leader in trend forecasting and fashion trends

(UK, London)

Speaker: Milena Yershova 
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference

(Kazakhstan, Almaty)

March 13, Monday

16.00 – 17.00

Show Area

Panel discussion

Topic: Intelligence, individuality, environmental friendliness: expert analysis of the top 3 fashion trends

  • Intelligent fashion as the main trend of the fashion industry
  • Successful capsules through the eyes of stylists, retailers, designers
  • Forecast for the formation of finished capsules
  • Trend for environmental friendliness Sustainable fashion or who needs "sustainable fashion" in Asia?
  • Trend for individuality: how to show your individuality in fashion today?
  • How to combine the uniqueness of a fashion product and mass fashion trends?
   

Speaker: Aida Kaumenova
designer, blogger, founder & owner of Aida KaumeNOVA Fashion House

(Kazakhstan, Almaty)

Speaker: Cholpon Alamanova 
member of the Union of Artists of Kyrgyzstan, founder of the "School of Applied Art Cholpon Kurak"

(Kyrgyzstan, Bishkek)

Speaker: Milena Yershova 
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference

(Kazakhstan, Almaty)

Speaker: Mira Bergen 
stylist, author of the legendary StyleBergen course, fashion blogger @mira_bergen

(Kazakhstan, Almaty)

 
   

March 13, Monday

17.00 – 17.30

Show Area

Autograph session / Q&A Session

   

Speaker: Aida Kaumenova

designer, blogger, founder & owner of Aida KaumeNOVA Fashion House

(Kazakhstan, Almaty)

Speaker: Cholpon Alamanova 
member of the Union of Artists of Kyrgyzstan, founder of the "School of Applied Art Cholpon Kurak

(Kyrgyzstan, Bishkek)

 

March 14 , Tuesday , 2023

March 14, Tuesday

11.00 – 11.50

Show Area

 

Seminar

Topic: КHow to sell in conditions of hyperinflation and impoverishment of the population?

  • Where to start the new purchasing season?
  • How and when to prepare for procurement?
  • How to set retail prices and calculate margins?
  • How to round up prices and calculate your profit?
  • When and how much may retail prices be increased?
  • What is a collection's breakeven point?
  • Effective assortment control: How many reports are needed, which ones and how to read them correctly?
 

Speaker: Evgeniya Ukasova 
ex-buyer of Almeo Group, Saks Fifth Avenue, author of fashion courses, co-owner of The.Simple.kz

(Kazakhstan, Almaty)


   

March 14, Tuesday

12.00 – 12.50

Show Area

Panel discussion

Topic: Fashion business in an era of instability: how to choose today what will be the best tomorrow?

  • How to plan the assortment based on global trends?
  • Which segments will be the most promising in 2023 and in the future?
  • What should fashion business focus on and how to remain resilient to all changes in the world?
  • Is it possible to increase the profitability of a retail business in times of uncertainty?
  • What should a fashion business owner do in 2023?

 

Speaker: Evgeniya Ukasova 
ex-buyer of Almeo Group, Saks Fifth Avenue, author of fashion courses, co-owner of The.Simple.kz

(Kazakhstan, Almaty)

Speaker: Ekaterina Bredikhina 
оChief Operating Officer of Smart Fashion LLP, former Senior Regional Operations Manager of Intertop Central Asia Senior

(Kazakhstan, Almaty)

Speaker: Ksenia Kusherbayeva 
co-founder, CEO, Business Coach of Retail Academy @retail_consult

(Kazakhstan, Almaty)

Speaker: Milena Yershova 
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference

(Kazakhstan, Almaty)

Speaker: Aliya Akhmetova 
entrepreneur, blogger @heybaby.kz, founder of Kazakh clothing brand HB (Heybaby)

(Kazakhstan, Almaty)

Speaker: Meruert Toleubekova 
Franchise manager of Retail Academy, ex-regional director of The Body Shop and Josiny chain shops

(Kazakhstan, Almaty)

March 14, Tuesday

15.00 – 15.50

Show Area

Industry research

Topic: Digital marketing, reset: fashion, leisure, media preferences of Kazakhstanis in different regions

  • How does Kazakhstani youth spend their leisure time and what do they spend money on in different regions?
  • Shopping, sports, entertainment, self-education: what is the priority of Kazakhstanis?
  • How much and for what are young residents of the country willing to pay?
  • Favorite fashion shopping spots and their main drivers
  • The main reasons for the FAILURE to buy
  • New generation media consumption or how the brand can "reach" the buyer?
  • Honest rating of social networks of the territory of KZ
  • How, why and to what extent do Kazakhstanis use new media?
  • Top 5 main trends of media consumption in Kazakhstan

Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-Marketing, President of KAPRPOM "Kazakhstan Association of Professional Researchers of Public Opinion and Market"

(Kazakhstan, Almaty)

March 14, Tuesday

16.00 – 17.00

Show Area

Panel discussion

Topic: Window of opportunities and challenge transformation "Zhana Kazakhstan"

  • The impact of global turbulence in recent years on the mood and consumer behaviour of Kazakhstanis
  • What is the specificity of the Kazakh mentality?
  • How does the behavior of buyers change under the pressure of hyperinflation?
  • Crisis behavior and what did Kazakhstanis save even more on?
  • How can brands compete in the conditions of a "total marketplace"?
  • How is e-commerce transforming the retail market "in the KZ zone"?
  • How "not to oversleep" the window of opportunities of a global business hub?

 

Speaker: Aleksandr Ruzanov
Academician of the Academy of Sociology of Kazakhstan, CEO of Research Company BRIF Research Group

(Kazakhstan, Almaty)

Speaker: Rashida Fatikhova
General Director of IPSOS International Research Company in Kazakhstan

(Kazakhstan, Almaty)

Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-Marketing, President of KAPRPOM "Kazakhstan Association of Professional Researchers of Public Opinion and Market"

(Kazakhstan, Almaty)

Speaker: Leonid Gurevich 
President of the Center of Business Information, Sociological and Marketing Research "BISAM Central Asia"

(Kazakhstan, Almaty)

Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference

(Kazakhstan, Almaty)

March 15 , Wednesday  , 2023

March15, Wednesday

11.00 – 11.50

Show Area

Seminar

Topic: Key mega-trends in social networks. Helicopter View   

  • What are buyers waiting for in social networks?
  • What will be popular in 2023 and in the medium term?
  • Why are shopping tags important?
  • How to combine social networks and a physical brand store?
  • Function of shopping in social networks: who is the leader, who should be bet on?

Speaker: Mira Bergen
stylist, author of the legendary StyleBergen course, fashion blogger @mira_bergen

(Kazakhstan, Almaty)

Speaker: Milena Yershova 
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference

(Kazakhstan, Almaty)

March 15, Wednesday

12.00 – 12.50

Show Area

Business case

Topic: How does the aesthetics of social networks affect the profit of a boutique?

  • How to present a new collection in social networks?
  • Which visual content sells better and why?
  • How to shoot a video that sells in 5 minutes?
  • Instagram moments for a reason to take a photo
  • Hashtags, QR, photo navigation, as part of the interior
  • Style deformation under the influence of SMM: how does it happen, what to do?

Speaker: Mira Bergen
stylist, author of the legendary StyleBergen course, fashion blogger @mira_bergen

(Kazakhstan, Almaty)

The organizers reserve the right to make changes and clarifications to the program

Attendance of the business conference is free of charge. The number of people present is determined by the availability of seats. To attend, register and receive an e-ticket.

Who attends a business conference?

Attendees of the Central Asia Fashion Business Conference are: owners and keepers of boutiques, CEOs of leading fashion companies, managers and leading specialists of the fashion industry, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, specialists of the boutique purchase department, specialists of fashion industry sales departments, online retailers, fashion experts, journalists, bloggers.