Business programme
for the Central Asia Fashion AUTUMN - 2026 Exhibition
27-29 JULY 2026
Almaty, Atakent Exhibition Center, Pavilion 9, SHOW AREA
● Research ● Forecasts ● Solutions ● Peer Experience ● Case Studies ● Networking
July 27 / Monday / SHOW AREA, Pavilion 9>
15:00 – 16:10
From idea to commercially successful collection:
How to create a product that the market demands.
July 27 / Monday / SHOW AREA, Pavilion 9
16:20 – 17:30
From reach to profit:
Content marketing and influencers in fashion.
July 28 / Tuesday / SHOW AREA, Pavilion 9
11:00 – 12:10
Fashion market of Kazakhstan and Central Asia 2026–2027:
Key trends that are changing the rules of the game.
July 28 / Tuesday / SHOW AREA, Pavilion 9
12:20 – 13:30
Managing customer loyalty and value in the fashion business
July 29 / Wednesday / SHOW AREA, Pavilion 9
13:30 –14:50
National DNA as a competitive advantage:
How to transform cultural code into a commercially successful brand.
July 29 / Wednesday / SHOW AREA, Pavilion 9
15:00 – 16:00
Fashion × AI:
From cntent to sales
Host of the business program at the Central Asia Fashion exhibition:
Natalia Mironova
organiser and moderator of educational seminars and business programmes Head of Business Programmes at PROfashion Media Holding.
The organizers reserve the right to make changes and adjustments to the program
Attendance at seminars, analytical sessions, business cases, and panel discussions of the business conference is free of charge.
Who attends the business conference?
Owners and proprietors of fashion stores, CEOs of leading fashion companies, managers and key specialists in the fashion industry, buyers, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, sales department specialists in the fashion sector, online retailers, fashion experts, journalists, and bloggers.