Program of Business Conference of

International Fashion Exhibition Central Asia Fashion SPRING - 2024

March 11-13, 2024

Almaty, Kazakhstan Center for Business Cooperation "Atakent", pavilion 10, Show area

Predictions ● Solutions ● Research ● Peer experience ● Case studies ● Networking

March 11 , Monday , 2024 

March 11
Monday

15.00 – 15.50

Show Area

Retail-analytics

Topic: How does the "new norm" of price growth affect Kazakhstani buyers?

  • Inflation, uncertainty, crisis... what again?
  • New habits of thrifty shoppers. How has their demand changed?
  • What are the key selection criteria now?
  • What are Kazakhstanis ready to save money on and what are they not?
  • Main drivers of purchases in 2024

Speaker: Madina Seysengaliyeva 
Commercial director of NielsenIQ Kazakhstan

(Kazakhstan, Almaty)

March 11
Monday

16.00 – 17.00

Show Area

Panel discussion

Topic: Retail рricing сrisis

  • What dictates pricing today? Dynamics and influencing factors
  • The importance of price and the savings regime is set to intensify even further - how can retailers adapt their offer?
  • How is discounting policy changing under inflationary pressure?
  • Hidden risks of frequent changes in brand pricing policy
  • Will abandoning discounting save margins for the business?
  • How to retain customers if not by price? How to attract new customers in the current environment?
  • What does the "business safety cushion" look like in the new reality?
 

Speaker:Elbegi Abdiyev
Deputy chairman of the board of the association of legal entities "Union of trade networks of the Republic of Kazakhstan"

(Kazakhstan, Astana)

Speaker: Evgeny Danchev
Business consultant, expert in increasing sales in the fashion market, author of books, creator of an online school for fashion market managers

(Russia, Moscow)

Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova

(Kazakhstan, Almaty)

Speaker: Madina Seisengaliyeva
Commercial director NielsenIQ Kazakhstan

(Kazakhstan, Almaty)

March 11
Monday

17.00 – 17.30

Show Area

Autograph signing session / questions and answers

Presentation and autograph signing session with the author of the book “Six steps to perfect style” - Madi Bekdair @madi_bekdair
 
  • Image stylist with international practice
  • Official stylist of Milan fashion week and Paris fashion week
  • Founder of the community of asian stylists and the school of conceptual styling @style.session
  • Author of the first conceptual stylistics textbook in Kazakhstan “Six steps to perfect style”
  • Author of the projects #cardinaltransformationkz and #ShoppingTherapy

Madi Bekdair
Image Stylist with international practice, founder of the community of asian stylists and the school of conceptual styling style.session @madi_bekdair

March 12 , Tuesday , 2024

March 12
Tuesday

10.30 – 11.20

Show Area

 

Workshop

Topic: Total upgrade of buyer psychology: What and why do customers buy today?

  • How has the psychology of the Kazakhstani buyer changed in the new reality?
  • New buyer psychology: triggers and magnets
  • What is important and necessary for the buyer today?
  • How does smart retail work today?
  • Top psychological “hooks” of the Asian mentality

Speaker: Madi Bekdair
Image Stylist with international practice, founder of the community of asian stylists and the school of conceptual styling style.session @madi_bekdair

(Kazakhstan, Almaty)

March 12
Tuesday

11.20 – 12.30

Show Area

Panel discussion

Topic: New media in fashion business: how not to be afraid of change and turn trends in your favour?

  • How and when did bloggers become "walking media"? New Roles and Responsibilities of Influencers, bloggers
  • "Culture of cancellation" in the fashion industry
  • New Media ethics in kazakhstani way. Features of national "cancellation culture"
  • How to recognise the potential and benefits for a brand behind the general hype and not get "shrivelled up" in front of the whole country?
  • Positive or negative: how to control the audience?
  • How can a brand stand out in an info-field overloaded with images and meanings?
  • Top budget and effective tools for promoting fashion business
  • How and what kind of content today effectively solves business issues?

Speaker: Alexey Bendz
PR and communications expert, creative director of 2B Agency

(Kazakhstan, Almaty)

Speaker: Madi Bekdair
Image stylist with international practice, founder of the Community of asian stylists and School of conceptual styling style.session @madi_bekdair

(Kazakhstan, Almaty)

Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova

(Kazakhstan, Almaty)

Speaker: MAYgul Burgebayeva
Founder of MSB/Practical internet marketing school. Course author, expert on systemic business promotion in social networks @smmschool.msb

(Kazakhstan, Almaty)

Speaker: Yevgeny Danchev
Business consultant, expert in increasing sales in the fashion market, author of books, creator of an online school for fashion market managers

(Russia, Moscow)

Speaker: Sabina Rustembayeva
Founder of the school "Blogging Empire", fashion-beauty blogger @sabina_rustembayeva

(Kazakhstan, Almaty)

March 12
Tuesday

15.00 – 15.50

Show Area

Analytics. Industry research

Topic: The phenomenon of "consumer patriotism"

  • What are the unique features of the people of Kazakhstan? Their behavioural norms, character traits, traditions
  • How do Kazakhstani people feel about their appearance, style and fashion in general?
  • Cultural DNA code in the KZ zone. Favourites: films, music, literature, cult heroes, media, gastronomic dishes
  • Shopping in the Kazakh way: where, for whom, with what purpose and frequency?
  • What does the fashion offer look like for a Kazakhstani buyer today?
  • How much money do the country's residents spend on fashion and what are they dissatisfied with while shopping?
  • Financial matrix of Kazakhstanis in the new realities: solvency, financial behaviour and structure of purchases
  • New technologies and artificial intelligence: tool or entertainment?
  • Top 10 social, cultural and retail trends of New Kazakhstan residents

Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-marketing, President of KAPIOR "Kazakhstan association of professional researchers of public opinion and market"

(Kazakhstan, Almaty)

March 12
Tuesday

16.00 – 17.10

Show Area

Panel discussion

Topic: Glocalisation of Central Asia. A 360 view 

  • What events or decisions in 2023 in Kazakhstan have the most impact on businesses and customers?
  • How is the demographic situation in Central Asian countries changing: is the population ageing or getting younger?
  • What do the dynamic changes in the "hope index" tell us?
  • Lifestyles, values and life strategies of Kazakhstan residents
  • Forecasts of changes in material and economic well-being in the country and the world
  • New digital transformation of business: speed, transparency, benefits
  • Cashless payments for households and businesses: evolution = revolution
  • How is Asia's glocalisation manifesting itself in business? Cross-border trade and government initiatives
  • Where is the global trend towards globalisation and localisation going?
  • What does a new horizon with real "windows of opportunity" for Kazakhstani business look like today?

Speaker: Andrey Skuratov
Research Director, Business information, sociological and marketing research centre "BISAM Central Asia"

(Kazakhstan, Almaty)

Speaker: Svetlana Chernenko
Head of iKS-Consulting representative office in Kazakhstan

(Kazakhstan, Almaty)

Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-marketing, President of "Kazakhstan association of professional researchers of public opinion and market"

(Kazakhstan, Almaty)

Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova

(Kazakhstan, Almaty)

March 13 , Wednesday  , 2024

March13
Wednesday

10.30 – 11.20

Show Area

Workshop

Topic: “New rules of the game” with effective advertising in the fashion business   

  • What to do to avoid wasting your advertising budget?
  • How and where to promote what is purchased to the fashion business?
  • What content and channels to choose?
  • How does a personal brand help you sell and save on marketing?
  • What should audiences and content creators prepare for? Trends in the development of social media

Speaker: MAYgul Burgebaeva
Founder of MSB “School of practical internet marketing”. Author of courses, expert on systematic business promotion in social media @smmschool.msb

(Kazakhstan, Almaty)


   

March 13 Wednesday

11.30 – 12.20

Show Area

Intelligent Retail Battle

Adapting Business in a new way: Merchandising anti-crisis response

  • Optimizing store space: rational or emotional approach?
  • Capacity of the retail space is “excellent”: less or more?
  • Upgrading commercial equipment: creativity or necessity?
  • Commercial window adaptation: expense or income for the retailer?
  • How often do you change the clothes of model forms and change the decoration in the hall?
  • Ideal customer journey: golden triangle or creative experience?
  • What can you save on and where should you not? Top 5 “golden tips”

Speaker: Oleg Temnikov
Founder of the brand sense visual merchandising agency @ brand.sense

(Kazakhstan, Almaty)

Speaker: Olzhas Medetov
Commercial director of Qazaq National Parks, managing business processes of the Brand sense merchandising agency @оlzhasmedetov

(Kazakhstan, Almaty)

Speaker: Dilyara Imambayeva
Project manager for Orchestra and Reima children’s clothing brands @dilyara_imambayeva

(Kazakhstan, Almaty)

Speaker: Ekaterina Buchatskaya
CEO of the SOLO-U women’s clothing store @ekaterina_buchaczkaya

(Kazakhstan, Almaty)

Speaker: Milena Yershova
Fashion retail expert, business consultant, author of articles, general producer of Central Asia Fashion @milenayershova

(Kazakhstan, Almaty)

The organizers reserve the right to make changes and clarifications to the program

Attendance of the business conference is free of charge. The number of people present is determined by the availability of seats. To attend, register and receive an e-ticket.

Who attends a business conference?

Attendees of the Central Asia Fashion Business Conference are: owners and keepers of boutiques, CEOs of leading fashion companies, managers and leading specialists of the fashion industry, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, specialists of the boutique purchase department, specialists of fashion industry sales departments, online retailers, fashion experts, journalists, bloggers.