Business conference schedule

Trend Forecast

Topic: Must have. Retail trends in the fashion category

• The modern shopper: who they are and how they are influencing the future of offline retail
• Omnishopping: the store will never be the same again
• Local equals loyalty. Why doesn't the global approach work anymore?
• Community building as a business development tool
• Service first. Customisation and personalisation
• The WOW effect, how to keep a store fresh
• Stylistic trends and images that will be relevant to retail design

Seminar

Topic: The Land of Rising Business. What entrepreneurs need to know about doing business in Uzbekistan

• Before and now: Why international investors choose Uzbekistan to enter the Asian market
• Myths and reality about doing business in Uzbekistan: where are investors wrong and where is the truth?
• How does the demographic boom affect the happiness and confidence index?
• Fast growing and promising points of business development
• Other people's truth about bureaucracy, corruption, fakes, replicas and taxes
• How to come out of the shadows to do business in Uzbekistan?
• How to scale up and find your niche in a growing market?

Retail-аналитика

Topic: How do Kazakhstanis choose and buy clothes, shoes and accessories?

• Analysis of the preferences of Kazakhstani consumers in the field of fashion: what they are looking for, which brands they choose, how they make purchasing decisions
• Trends in online shopping behaviour
• What do Kazakhstanis’ searches tell us? Brands or products, what do they search for most?
• Fashion category sales growth leaders
• Rebirth of resale. What do Kazakhstanis buy most often?
• Honest assessment of the most important factors when choosing clothes, shoes and accessories

Panel discussion

Topic: Expert analysis of the world's hottest business trends

• Top economic trends in the world and Central Asia
• Impression economy as the main consumption model
• Creative economy as the main model of value creation
• Platform economy as the main model of customer-supplier relationships
• Green economy and conscious fashion consumption: reincarnation of things, fashion for hire, transparency and awareness
• Why is it important for the fashion business to adapt to trends?

«Internet marketing school» Group master classes

Free social media tools

Tactics and practices of non-targeted clients

Autograph session / Q&A

Autograph session and interview with Yevgeniy Danchev (Russia, Moscow), author of the books "Psychology of Sales in a Clothing and Footwear Store" and "Practical Guide to Increasing Sales of Footwear and Accessories"

Seminar

Topic: Digital and e-commerce innovation at the service of the retailer

• Kazakhstan's digital transformation: practical benefits and rationality
• Global victories at the service of entrepreneurs
• Risks, security and digital hygiene of business. Kazakhstan entrepreneur's check-list
• What government initiatives will stimulate global digitalisation of retail?
• How is e-commerce developing in Kazakhstan? Should we wait for mass introduction of e-com innovations in retail?
• What prevents entrepreneurs from implementing new technologies?
• The future of e-commerce. How can businesses make friendship between strategy and practice?

«Internet marketing school» Group master classes

Reels / how to get millions of views

How to fix targeting errors? Introducing targeting for customer requirements

Panel discussion

Topic: Reputation and key benchmarks in Central Asia

• How is Kazakhstan perceived by consumers in neighbouring countries?
• What are the product associations among shoppers of different generations in neighbouring countries?
• Level of trust in goods and products made in Kazakhstan / Uzbekistan
• Which products and technologies from Central Asia are welcomed and expected abroad?
• How do local brands influence the reputation of the country?
• How can interest in Central Asian brands be increased?

Industry research

Topic: Peculiarities of national service and feedback of New Kazakhstan

• How and against what criteria do Kazakhstanis rate the level of service in their country?
• Where is the best and worst customer service in Kazakhstan?
• Kazakhstani service from a tourist's point of view and an honest assessment of the main "pains" of service in the country
• Top 5 effective channels of communication with the seller to solve problems related to the purchase
• Characteristics of national FEEDback: how to analyse customer reviews correctly?
• Where do customers look for reviews, which ones do they trust and which review format most influences their purchase?
• What motivates a customer to leave a review? Why don't customers leave reviews?
• Evaluation of independent platforms for customer reviews
• Top 10 popular trends of Zhana Kazakhstan for service improvement

Seminar

Topic: The hero, the seeker, the jester. How do archetypes help to create a strong fashion brand?

• The theory of archetypes in branding. How do you know which archetype fits your brand?
• Fashion business in a new way. Attract your own, say goodbye to strangers?
• Archetypes adapted to mentality - what to consider when working in local markets
• What archetypes look and sound like. Case studies from the fashion industry
• From words to action - how to implement an archetype in your business and track progress

Roast of the business

Topic: How to get the most out of salespeople and increase the average cheque

• Secrets of non-material motivation for clothing and footwear salespeople
• How motivation "from" and motivation "to" work
• Employee engagement matrix
• How to implement KPIs perfectly in a retail store
• How to sell three products in one cheque and what do I need?