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March 13 , Monday , 2023
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March 13, Monday
15.00 – 15.50
Show Area
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Trend forecast
Тема: Fashion trends in commercial procurement and forecasting of global trends
- Fashion-spiral of high fashion and its patterns
- In search of a global trend: what events are forming macro trends now?
- How to create a commercially successful collection based on forecasts?
- Global fashion trends for 2023: collection themes, key shapes, silhouettes, images
- What collections in boutiques are customers waiting for in the future?
- Radical and provocative fashion trends in the short term
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Speech prepared in partnership with the WGSN Trend Bureau -the global leader in trend forecasting and fashion trends
(UK, London)
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Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference
(Kazakhstan, Almaty)
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March 13, Monday
16.00 – 17.00
Show Area
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Panel discussion
Topic: Intelligence, individuality, environmental friendliness: expert analysis of the top 3 fashion trends
- Intelligent fashion as the main trend of the fashion industry
- Successful capsules through the eyes of stylists, retailers, designers
- Forecast for the formation of finished capsules
- Trend for environmental friendliness Sustainable fashion or who needs "sustainable fashion" in Asia?
- Trend for individuality: how to show your individuality in fashion today?
- How to combine the uniqueness of a fashion product and mass fashion trends?
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Speaker: Aida Kaumenova
designer, blogger, founder & owner of Aida KaumeNOVA Fashion House
(Kazakhstan, Almaty)
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Speaker: Cholpon Alamanova
member of the Union of Artists of Kyrgyzstan, founder of the "School of Applied Art Cholpon Kurak"
(Kyrgyzstan, Bishkek)
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Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference
(Kazakhstan, Almaty)
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Speaker: Mira Bergen
stylist, author of the legendary StyleBergen course, fashion blogger @mira_bergen
(Kazakhstan, Almaty)
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March 13, Monday
17.00 – 17.30
Show Area
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Autograph session / Q&A Session
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Speaker: Aida Kaumenova
designer, blogger, founder & owner of Aida KaumeNOVA Fashion House
(Kazakhstan, Almaty)
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Speaker: Cholpon Alamanova
member of the Union of Artists of Kyrgyzstan, founder of the "School of Applied Art Cholpon Kurak
(Kyrgyzstan, Bishkek)
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March 14 , Tuesday , 2023
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March 14, Tuesday
11.00 – 11.50
Show Area
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Seminar
Topic: КHow to sell in conditions of hyperinflation and impoverishment of the population?
- Where to start the new purchasing season?
- How and when to prepare for procurement?
- How to set retail prices and calculate margins?
- How to round up prices and calculate your profit?
- When and how much may retail prices be increased?
- What is a collection's breakeven point?
- Effective assortment control: How many reports are needed, which ones and how to read them correctly?
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Speaker: Evgeniya Ukasova
ex-buyer of Almeo Group, Saks Fifth Avenue, author of fashion courses, co-owner of The.Simple.kz
(Kazakhstan, Almaty)
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March 14, Tuesday
12.00 – 12.50
Show Area
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Panel discussion
Topic: Fashion business in an era of instability: how to choose today what will be the best tomorrow?
- How to plan the assortment based on global trends?
- Which segments will be the most promising in 2023 and in the future?
- What should fashion business focus on and how to remain resilient to all changes in the world?
- Is it possible to increase the profitability of a retail business in times of uncertainty?
- What should a fashion business owner do in 2023?
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Speaker: Evgeniya Ukasova
ex-buyer of Almeo Group, Saks Fifth Avenue, author of fashion courses, co-owner of The.Simple.kz
(Kazakhstan, Almaty)
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Speaker: Ekaterina Bredikhina
оChief Operating Officer of Smart Fashion LLP, former Senior Regional Operations Manager of Intertop Central Asia Senior
(Kazakhstan, Almaty)
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Speaker: Ksenia Kusherbayeva
co-founder, CEO, Business Coach of Retail Academy @retail_consult
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference
(Kazakhstan, Almaty)
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Speaker: Aliya Akhmetova
entrepreneur, blogger @heybaby.kz, founder of Kazakh clothing brand HB (Heybaby)
(Kazakhstan, Almaty)
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Speaker: Meruert Toleubekova
Franchise manager of Retail Academy, ex-regional director of The Body Shop and Josiny chain shops
(Kazakhstan, Almaty)
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March 14, Tuesday
15.00 – 15.50
Show Area
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Industry research
Topic: Digital marketing, reset: fashion, leisure, media preferences of Kazakhstanis in different regions
- How does Kazakhstani youth spend their leisure time and what do they spend money on in different regions?
- Shopping, sports, entertainment, self-education: what is the priority of Kazakhstanis?
- How much and for what are young residents of the country willing to pay?
- Favorite fashion shopping spots and their main drivers
- The main reasons for the FAILURE to buy
- New generation media consumption or how the brand can "reach" the buyer?
- Honest rating of social networks of the territory of KZ
- How, why and to what extent do Kazakhstanis use new media?
- Top 5 main trends of media consumption in Kazakhstan
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Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-Marketing, President of KAPRPOM "Kazakhstan Association of Professional Researchers of Public Opinion and Market"
(Kazakhstan, Almaty)
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March 14, Tuesday
16.00 – 17.00
Show Area
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Panel discussion
Topic: Window of opportunities and challenge transformation "Zhana Kazakhstan"
- The impact of global turbulence in recent years on the mood and consumer behaviour of Kazakhstanis
- What is the specificity of the Kazakh mentality?
- How does the behavior of buyers change under the pressure of hyperinflation?
- Crisis behavior and what did Kazakhstanis save even more on?
- How can brands compete in the conditions of a "total marketplace"?
- How is e-commerce transforming the retail market "in the KZ zone"?
- How "not to oversleep" the window of opportunities of a global business hub?
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Speaker: Aleksandr Ruzanov
Academician of the Academy of Sociology of Kazakhstan, CEO of Research Company BRIF Research Group
(Kazakhstan, Almaty)
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Speaker: Rashida Fatikhova
General Director of IPSOS International Research Company in Kazakhstan
(Kazakhstan, Almaty)
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Speaker: Natalia Ospanova
Director of the group of research companies Alvin Market and ICT-Marketing, President of KAPRPOM "Kazakhstan Association of Professional Researchers of Public Opinion and Market"
(Kazakhstan, Almaty)
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Speaker: Leonid Gurevich
President of the Center of Business Information, Sociological and Marketing Research "BISAM Central Asia"
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference
(Kazakhstan, Almaty)
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March 15 , Wednesday , 2023
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March15, Wednesday
11.00 – 11.50
Show Area
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Seminar
Topic: Key mega-trends in social networks. Helicopter View
- What are buyers waiting for in social networks?
- What will be popular in 2023 and in the medium term?
- Why are shopping tags important?
- How to combine social networks and a physical brand store?
- Function of shopping in social networks: who is the leader, who should be bet on?
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Speaker: Mira Bergen
stylist, author of the legendary StyleBergen course, fashion blogger @mira_bergen
(Kazakhstan, Almaty)
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Speaker: Milena Yershova
fashion retail expert, General Producer of Central Asia Fashion, Chief Moderator of the business conference
(Kazakhstan, Almaty)
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