The event has concluded
Business programme
for the Central Asia Fashion Exhibition
9-11 MARCH 2026
Almaty, Atakent Exhibition Center, Pavilion 9, SHOW AREA
● Research ● Forecasts ● Solutions ● Peer Experience ● Case Studies ● Networking
March 9 / Monday / SHOW AREA, Pavilion 9
15:00 – 16:15
Effective Financial Models in the Fashion Business in 2026
An in-depth review of key financial strategies for fashion brands and retail in a volatile market environment. How to build a sustainable brand economics model, manage margins, assortment and costs, scale without losing profitability, and make managerial decisions based on real financial indicators.
Moderator: Almas Kassymzhanov
founder of the analytics company Market Mind, e-commerce expert, active seller, and contributor to Forbes Kazakhstan.
Speaker: Nikolai Konstantinov
CEO of Trend Island, founder of the Telegraph department stores.
Speaker: Liliya Mamiyeva
entrepreneur, founder and designer of the brand Kirpi.
Speaker: Sultan Alisultan
CEO of almatymerch.
Speaker: Larisa Goretskaya
entrepreneur, founder of Albero, co-founder of The Lennon.
Speaker: Olga Strygina
Founder of the brands Strygina, Rubashkino Tsarstvo, and Rubashki Vashego Khoroshego Nastroeniya.
March 9 / Monday / SHOW AREA, Pavilion 9
16:15 – 17:30
E-commerce in the Fashion Business: How to Effectively Leverage Owned Online Channels and Marketplaces
A practical session on building sales in the digital environment: your own website, social media platforms, and marketplaces. What actually works in 2026, how to allocate budgets across channels, manage traffic and conversion rates, and build a sustainable online sales funnel.
Moderator: Anna Voroshilova
Senior Brand Manager OLX Kazakhstan.
Speaker: Elena Ishutina
founder of the MERSELIS brand.
Speaker: Ramina Galiullina
CIS Partner Relations Group Lead at Ozon.
Speaker: Nikolai Konstantinov
CEO of Trend Island, founder of the Telegraph department stores.
Speaker: Linara Ablayeva
founder of the women’s clothing brand Lalina.
Speaker: Dilyara Mendeyeva
Wildberries seller and Founder of the brand Dream Tones.
March 10 / Tuesday / SHOW AREA, Pavilion 9
14:30 – 15:45
AW 26/27 Trends
In a world at risk of losing its instincts and intuition, fashion becomes a refuge of primal wisdom.
Autumn–Winter 2026/27 is a season in which design turns into a form of ritual protection and conscious self-expression, reinterpreting familiar codes through cultural and social shifts, and opening new ways to speak about oneself through image and style.
EXCLUSIVELY ON CAF
Speaker: Stanislav Zimin
trend analyst, PhD in Philology, international speaker, author of the trend forecasting course at the Center for Creative Industries of Lomonosov Moscow State University, macro-trends specialist at the agency Trendsite, and guest lecturer at Russian and international universities in Hong Kong, India, and Japan.
March 10 / Tuesday / SHOW AREA, Pavilion 9
15:45 –17:00
Luxury and Premium in Kazakhstan: Positioning, Sales Channels, and Segment Dynamics
The current state of the luxury market in Kazakhstan: who today’s customer is, how demand is evolving, and which brands and formats are experiencing growth. The specifics of positioning premium brands, managing customer experience, key sales channels, and the future outlook of the segment.
Moderator: Marina Polkovnikova
expert in the development and implementation of design concepts and merchandising, Founder of VMC Retail, international consultant at the EBRR (European Bank for Reconstruction and Development).
Speaker: Lyudmila Polyanina
CEO of the brand Salta.
Speaker: Sevil Amangeldiyeva
owner of the selective multi-brand concept store chain Seven Lifestore, 13 years in the premium segment.
Speaker: Nagima Kaidarova
Founder of the brand Kaidarova.
Speaker: Ainura Rakhimzhanova
head of the Marketplace Department at Lamoda Kazakhstan.
Speaker: Svetlana Chumachenko
Head of the brand division at the "Li-Lu" showroom and the wholesale sales department of Aeronautica Militare.
March 11 / Wednesday / SHOW AREA, Pavilion 9
14:30 – 15:45
High-Impact Marketing Strategies in the Fashion Industry: Customer Acquisition and Conversion
How brands can build marketing strategies that drive sales and strengthen customer loyalty. Strategies for acquisition, retention, and increasing LTV; audience engagement, funnels, offers, and performance metrics in a highly competitive and overheated market.
Moderator:Oksana Shkrygunova
founder of the communications agency YOS Agency, former PR Director of Mercedes-Benz Fashion Week Almaty, former PR Director of Almaty Pop-up Store, and Head of the national costume project Ulttyq Sezim.
Speaker: Ruslan Yerimov
Chief stylist at KTK, creator and creative director of the HOFS and Qupiya brands.
Speaker: Leonid Zherebtsov
designer and Founder of the brand Zherebtsov.
Speaker: Askar Mirzaev
Brand manager of the Kazakh premium clothing brand ARGYMAQ, PhD in Art History, art manager.
Speaker: Alina Skalyga
Marketer, business and brand developer, head of the creative bureau S21, and owner of the luxury décor production company S21 Production.
Speaker: Alikhan Musataev
CEO of the ZHANNA KAN GROUP (DAMIANI, LA PERLA, CONSTELLA, ZARDOZI), founder of the media agency M-agency, public figure.
March 11 / Wednesday / SHOW AREA, Pavilion 9
15:45 –17:00
Communication Channels for Fashion Brands in 2026: Media and Influencer Marketing
An overview of effective communication channels: media, new formats, bloggers, and opinion leaders. How to build brand awareness, develop reputation and trust, select the right channel, and measure the real impact of communications.
Moderator: Natalya Mironova
Organizer of B2B events, head of business programs at the ProFashion media holding.
Speaker: Daulet Zimanov
Commercial Director of JKS Entertainment.
Speaker: Botagoz Aldongarova
journalist, Executive Director of Kazakhstan Fashion Week.
Speaker: Sayatzhan Madiyev
entrepreneur and fashion expert.
Speaker: Azhgireeva Dinara
Editor of "Gorod24" (WE Media Group).
Speaker: Sergey Surkov
Creative Director of the brand RA&LLY.
Speaker: Alexandra Basova
influencer, Founder of The Style, former Commercial Director of Vintage magazine.
Host of the business program at the Central Asia Fashion exhibition:
Natalia Mironova
organiser and moderator of educational seminars and business programmes Head of Business Programmes at PROfashion Media Holding.
The organizers reserve the right to make changes and adjustments to the program
Attendance at seminars, analytical sessions, business cases, and panel discussions of the business conference is free of charge.
Who attends the business conference?
Owners and proprietors of fashion stores, CEOs of leading fashion companies, managers and key specialists in the fashion industry, buyers, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, sales department specialists in the fashion sector, online retailers, fashion experts, journalists, and bloggers.