The event has concluded
Business programme
for the Central Asia Fashion Exhibition
27-29 JULY 2026
Almaty, Atakent Exhibition Center, Pavilion 10, SHOW AREA
● Research ● Forecasts ● Solutions ● Peer Experience ● Case Studies ● Networking
JULY 27/ Monday / SHOW AREA, Pavilion 10
15:00 – 16:10
From idea to commercially successful collection: how to create a product that the market wants
How do you create collections that are not only inspiring but also sell well? We’ll discuss how to strike a balance between creativity and commercial viability, analyse demand and make data-driven product decisions. We’ll explore practical tools and real-life case studies from fashion brands.
Moderator: Natalia Mironova
Programme Director at Central Asia Fashion.
Speaker: Nail Baikuchukov
designer and fashion designer at Naiyl Baikuchukov.
Speaker: Olesya Ladygina
Head of the Bravo garment factory, Chair of the Women’s Entrepreneurship Committee (the regulatory body for garment enterprises), Chair of the Bravo Tailors’ Community, Mrs Kyrgyzstan 2026.
Speaker: Meruert Shakerbayeva
founder and designer of the ShakerBaY brand.
Speaker: Linara Ablaeva
founder of the women’s clothing brand Lalina.
Speaker: Kuralai Nurkadilova
founder of the Kuralai haute couture house.
JULY 27/ Monday / SHOW AREA, Pavilion 10
16:20 – 17:30
From reach to profit: content marketing and influencers in fashion
Content and influencers should drive not only brand awareness but also sales. Experts will discuss how to select partners, evaluate the effectiveness of collaborations and build a content strategy with measurable results. We’ll talk about how to turn audience attention into profit.
Moderator: Anna Shelepova
founder of the PR agency Impact PR and the production centre Immersive Events.
Speaker: Madina Ramazan
content producer and influencer.
Speaker: Alisa Mezentseva
Creative Director, PR specialist, influencer and founder of the creative studio Neu.
Speaker: Dana Makasheva
entrepreneur, fashion designer and influencer.
Speaker: Victoria Prin
PR specialist in the fashion sector, whose clients include STUDIO 29, ST.CASANIER, Rushev, Surovaya, Yanina, Fetiche, KATYA DOROGINA, Tokiyo Atelier and others.
Speaker: Ksenia Kasatkina
creative director of the Le Jeu brand, stylist.
JULY 28/ Tuesday / SHOW AREA, Pavilion 10
11:00 –12:10
The Fashion Market in Kazakhstan and Central Asia 2026–2027: Key Trends Changing the Rules of the Game
The Central Asian market continues to grow rapidly and open up new business opportunities. We will discuss key consumer trends, promising categories and changes in sales channels. Experts will share their forecasts and practical insights for the coming years.
Moderator: Madina Ruzmatova
communications expert, entrepreneur, independent PR adviser to business and politics, crisis manager, personal branding expert.
Speaker: Yaroslav Klochkov
creative Director at Glyph Company, artist, and curator.
Speaker: Lilia Mamieva
entrepreneur, founder and designer of the Kirpi brand.
Speaker: Daulet Zimanov
commercial Director at JKS Entertainment.
Speaker: Sultan Alisultan
CEO of Almatymerch.
Speaker: Olga Strygina
founder of the brands Strygina, Rubashkino Tsarstvo and Shirts for Your Good Mood.
JULY 28/ Tuesday / SHOW AREA, Pavilion 10
12:20 – 13:30
Managing customer loyalty and value in the fashion industry
In a highly competitive environment, the brands that succeed are those that know how to retain customers. A lecture on loyalty programmes, personalisation and tools for increasing repeat sales. We will explore how to increase customer value and build long-term relationships with your audience.
EXCLUSIVELY ON CAF
Speaker: Madi Bekdair
an image stylist and fashion producer with international experience, founder and trainer at the international school for conceptual image stylists ‘STYLE SESSION’ - official stylist for Milan Fashion Week, Paris Fashion Week, New York Fashion Week, Amsterdam Fashion Week and Istanbul Fashion Week.
JULY 29/ Wednesday / SHOW AREA, Pavilion 10
13:30 –14:50
National DNA as a competitive advantage: how to turn a cultural code into a commercially successful brand
Today, uniqueness is becoming one of the key factors in a brand’s success. We will discuss how to use cultural heritage and national identity to create a product that is in demand. We will analyse successful case studies of brands that have turned their cultural code into a strength.
Moderator: Ainura Rakhimzhanova
head of Department, Marketplace Lamoda Kazakhstan.
Speaker: Charos Kamalova
co-founder and Creative Director, Teplo (Store, Fest, Market).
Speaker: Aigul Kassymova
founder of the women’s clothing brand AIGUL KASSYMOVA.
Speaker: Aizhan Kolchina
CEO of the Kolchina Uniform brands and the first northern ethnic brand, Akkayin, a member of the Kazakhstan Textile Business Association.
Speaker: Azalia Kazbekkyzy
marketing Director of the ARGYMAQ brand.
Speaker: Aydana Kudyspek
founder of the modest fashion brand AIKUDS.
JULY 29/ Wednesday / SHOW AREA, Pavilion 10
15:00–16:00
Fashion × AI: from content to sales
Artificial intelligence is already changing the rules of the game in the fashion industry. We’ll explore how AI helps to create content, analyse trends and boost sales performance. Experts will demonstrate practical tools that can be implemented today.
Moderator: Emina Ponyatova
an expert in Assortment Planning and Analytics and Category Management with over 19 years’ experience in the fashion industry; former buyer and category manager for brands including Replay, Pepe Jeans, Hugo Boss, Armani Collezioni, Stefanel and Missoni.
Speaker: Timur Kamalov
co-founder and director of Teplo Store.
Speaker: Zhansaya Nugusbayeva
AI Engineering Manager, former Amazon employee, CTO and Tech Advisor.
Speaker: Ivan Bukhonin
entrepreneur, founder of the web studios BuhoninLab, SunityWeb and Bukhonin&CO expert in web development, business process automation and AI implementation.
Speaker: Marshez
AI creator, expert in generative content for business.
Host of the business program at the Central Asia Fashion exhibition:
Natalia Mironova
organiser and moderator of educational seminars and business programmes Head of Business Programmes at PROfashion Media Holding.
The organizers reserve the right to make changes and adjustments to the program
Attendance at seminars, analytical sessions, business cases, and panel discussions of the business conference is free of charge.
Who attends the business conference?
Owners and proprietors of fashion stores, CEOs of leading fashion companies, managers and key specialists in the fashion industry, buyers, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, sales department specialists in the fashion sector, online retailers, fashion experts, journalists, and bloggers.