Visitor feedback

Aida Kaumenova

Designer, blogger, founder & owner of Aida KaumeNOVA Fashion House

Kazakhstan / Almaty

I am delighted with the Central Asia Fashion exhibition! It reminded me of the popular European format, where everything is on point and in due order. This is not just walking around the territory and buying certain goods you like, but a professional platform where the organizers were able to gather all the experts in this field - companies and people who are engaged in real business. The event is so eventful that I want to extend the professional pleasure.
Ilmira Ahenbekova

Owner, buyer of menswear shop ILMIRA

Kazakhstan / Shymkent

I have been in business for 16 years. I like it very much because it allows me to continuously improve myself and develop. And the Central Asia Fashion exhibition plays not the least role in this development. Here at the exhibition I regularly attend educational programs. Statistics, analytics, stylistics, trends, changes in the market, how to present goods, how to communicate with clients and much more - all this we learn at Central Asia Fashion. I believe that our Central Asian region has changed enormously over the last five years. Thanks to social networks, people have started to follow global fashion trends and consumer demand is completely different. Consumers are much more aware of what they want and therefore want more. I think the main “pain of business” in our region is that there is no professional educational system that could give all the necessary skills, teach the profession of a buyer. There are no competent staff, there are no competent stylists who would help to pick up a look, in combination of colors and requirements of the figure and trends. And here at the exhibition our professional needs can be met, because opportunities, specialists and training are provided to fill in the missing skills.
Ayagoz Ormagambetova

Owner of Harson KZ shoe shop

Kazakhstan / Aktobe

I have been in the fashion business for 25 years, which is a quarter of a century. In my shop, I sell women's outerwear, shoes, accessories and leather bags. I would like to point out that whereas before we were concerned with selling as much goods as possible in quantitative terms, now we spend a lot of time with our clients - we look after quality, style and consumer preferences. Such professional projects as Central Asia Fashion are a great pride for me as a citizen of Kazakhstan. In my work I regularly attend many international exhibitions: in Moscow, Turkey, China. And I am sincerely glad that we, in our native Kazakhstan, have such a high level of specialized exhibition! Nowadays, shop owners are constantly facing many challenges and pressing questions: how to establish offline sales, what tools to use in online sales, what should the right marketing and ideal service look like? The speed of change in the market is rapid. As a result, we entrepreneurs are a little bit unable to keep up with it all.... The CAF exhibition and, in particular, its three-day conference allows us to keep up, to keep our finger on the pulse of retail, to learn about changes in time and possibly take the necessary measures. Here we meet interesting Kazakhstani and foreign experts, learn more about new brands and assortment. It is especially valuable and important that we can get free consultations from experts and specialists at the exhibition, which helps us a lot.
Dinara Imanalieva

Owner of Di Style women's clothing shop

Kazakhstan / Shymkent

I have been selling women's clothing for over 15 years. I started with a tiny department of 3-4 square meters, and then grew into a network of 4 shops. At the moment I have one big shop where the whole range is represented. I develop my business thanks to professional exhibitions. Despite the variety of educational universities in Kazakhstan, there is no such education as a businessman in the field of fashion retail or a shop owner. And this is bad, because it complicates the work of such a not small, in the scale of the country, industry. At the Central Asia Fashion exhibition, apart from buying the models we need, we learn theory, which we then put into practice. Therefore, we can say that here we get the very profile education, a professional diploma. I am sure that there is a difference in the work of buyers in Kazakhstan from other countries. First of all, our mentality should be taken into account: some women prefer not to buy more open things, or some certain areas should be corrected, and we choose the collection with this in mind. In my work I see how quickly the fashion business is changing in Shymkent, in the country, in the whole of Central Asia. All generations are following fashion, more consciously approach to the choice of clothes. People are trying to clutter their wardrobe less and buy things that will last for more than one year and will be on trend. The challenges for buyers are only increasing, so it's important to keep evolving.
Olga Wagner

Buyer of Smaile children's clothing shops network, CAF Buyer Agent

Kazakhstan / Karaganda

Six years ago, I received a call inviting me to Almaty for the Central Asia Fashion exhibition. I did not come alone, but brought all my friends and acquaintances from the business. Twenty people came with me, after which I was offered co-operation - to become an agent of the exhibition in my city. I agreed without hesitation, because it is an honor to be an ambassador of such a large-scale, professional and prestigious project. Each exhibition is different from the previous one: one is better than the other and all are completely different. It is important that despite the geopolitical changes in the world, CAF still attracts a lot of representatives from different countries. For us, buyers, this is very valuable in terms of interaction and business development. I wish Central Asia Fashion success and prosperity from the bottom of my heart!
Anarkul Imanbayeva

Buyer of women's clothing and footwear shop

Kyrgyzstan / Bishkek

I sell women's clothes and shoes in Bishkek. I find visiting the Central Asia Fashion exhibition in Almaty very useful for me professionally. Here I can expand my knowledge of seasonal fashion, learn more about current trends and novelties, directly evaluate and examine the models I like up close. Most importantly and most valuable, I can pre-order or purchase goods for my shop on the spot. A huge achievement and success of CAF is the professional buyers' program. Thanks to its work, numerous buyers from all over Central Asia and neighboring countries have the opportunity to visit the exhibition. Thus, at the exhibition there is a certain concentration of professionals, an environment-community for communication. This is the only way buyers can get acquainted with new fashion brands and learn about the products of manufacturers from different countries.
Mahmud Odinaev

Buyer of the network of outerwear and footwear shops “Bukhoro 27”

Tajikistan / Dushanbe

Our network consists of more than 5 shops in Dushanbe, and we hope that in the future we will enter the regions. Traditionally, we make purchases at the Central Asia Fashion exhibition for the next season. For example, in spring we mainly buy textiles, and in autumn we focus on outerwear and buy shoes and boots. It turns out that we can order the whole future assortment for our shop here at the exhibition. This is convenient, economical and practical! For us, the biggest advantage of Central Asia Fashion is that the logistics are not very far from Tajikistan and Dushanbe in particular. We can come to Almaty easily, without a long flight and visa burden, whereas, for example, we can't go to Turkey.
Vasily Titov

Bayer, owner of Indigo

Kazakhstan / Kokshetau

Our company came to the exhibition within the framework of a special buyer program. We received an invitation to participate in it directly during the arrival of the exhibition delegates in our city of Kokshetau ... Our company sells shoes, but in the near future it is planned to expand the offer for buyers. For this reason, now we are especially interested in outerwear, leather goods, sheepskin coats. At the exhibition, we managed not only to see new horizons for our business, but also to conclude profitable contracts. Of course, I would like to continue the cooperation established with new partners... As a visitor, I would especially like to note the truly high level of professionalism and the quality of the event. We look forward to the next season of the exhibition!
Ainur Akhmetova

Founder of the Kazakhstani concept store Pink Label, buyer

Kazakhstan / Almaty

The exhibition is popular and continues to pick up steam. Every year we can see new participants, business program speakers, interesting formats and solutions. This time I was able to meet new market participants, discover new brands, discuss current issues and problems from the daily life of a fashion retailer…
Elena Zakiryarova

Owner of Let's Go Fashion Boutique, Buyer

Kazakhstan / Almaty

This is not the first time I visit the exhibition and I am happy to solve several urgent tasks for my business at once: find new suppliers, open new brands, pre-order new interesting models for my boutique. In each of my visits, I manage to find new interesting brands for myself, and this is a great opportunity for business development. I hope that in the future we will successfully cooperate with them.
Madinara Dyusembayeva

Bayer, owner of the women's clothing and accessories store Flirt in fashion

Kazakhstan / Almaty

After speaking at the exhibition, my fellow visitors came up to me. Those who are directly involved in the fashion business: from season to season they buy, take risks, worry. We shared our practical experience with interest, exchanged contacts, and looked for solutions. For me, this turned out to be perhaps the most important thing for all the time I worked in the field of fashion. It's incredibly exciting that my experience is important and can help someone. Many thanks to the organizers, the САТЕХРО company, which was able to implement such a necessary project!