Participants

Оформление пропуска «участник выставки»
How can I get a “participant pass” upon arrival to the exhibition?
It is necessary to contact the exhibition organizer’s office.
How many “participant passes” are included in the participation fee?
According to the participation agreement, a participant pass or a badge is issued free of charge, at the rate of 3 badges for every 12 sq. meters.
If a participant pass is lost, can I get a new one?
Yes, please contact the exhibition organizer's office. A new participant pass is issued to replace the lost one without indicating the initials and company name.
Оформление пропуска на монаж/демонтаж оборудования
How and where can I access WiFi?
It is necessary to contact the exhibition organizer’s office.
How and where can I rent audio and video presentation equipment?
The exhibition organizers provide all the necessary additional equipment upon conclusion of the agreement and according to the established price list.
How can I organize negotiations?
Assistance in all possible communications at the exhibition is provided by your sales manager.
Preparation of closing documents
How and where can I obtain closing documents for the exhibition?
Closing documents can be obtained at the exhibition organizer's office on the final day of the exhibition.
How can I exchange closing documents after the exhibition?
Kaz.Post, a logistics company involved in sending documents or by courier. Address for correspondence:
Exhibition company Catexpo
Sholom Aleichema street, 5, office 1
Almaty, Bostandyk district
Republic of Kazakhstan, 050040
How can I get a diploma of participation in the exhibition?
Diploma of participation is awarded to participants at the stand on the final day of the exhibition.
How can I get the exhibition guide?
A printed version of the exhibition guide can be obtained at the organizers' office or at the registration desks during the exhibition.
The electronic version of the exhibition guide is posted on the official website of the exhibition, in the “exhibition” section.

For visitors

Registration for the exhibition
What do I need to do to attend the exhibition?
It is necessary to register online on the website www.fashionexpo.kz in the “visitors” section or by the link sent you by the manager via e-mail or Whatsapp. A detailed VIDEO instruction with the registration procedure is available on the YouTube channel of the exhibition.
Why do I need online registration?
Online registration has the advantage of saving time when entering the exhibition.
Is it possible to register right upon arrival at the exhibition?
Yes. But you have to ensure you have plenty of time and patience, while there will be a “live queue”. For regional visitors: in case of registration on site, the “hotel accommodation” option cannot be used, because this requires an advance reservation.
Exhibition attendance rules
Who can attend the exhibition?
The CAF exhibition is organized exclusively for fashion industry professionals, as well as media representatives, therefore the entrance to the exhibition is open only to professional visitors. A professional visitor is a business owner, individual entrepreneur, official, director, manager, specialist, other representative of a specialized foreign or domestic company, enterprise, state authority, association, union attending the exhibition to achieve business and professional goals.
What supporting documents can the organizers request at the registration desk?
For the purpose of confirming the professional status, the exhibition organizer has the right to request the visitor to provide a supporting document: IE certificate, lease agreement, own business card, power of attorney or official letter from the represented organization, other document indicating the professional status of the visitor. Passport or driver's license are not documents confirming the professional status of the visitor.
Is it possible to visit the exhibition with children?
Visiting the exhibition with minor children is prohibited.
Can the students visit the exhibition?
Visiting the exhibition for students is closed. The exception is university students who are studying for a specialty related to the fashion industry, having an invitation from the organizers and accompanied by a curator.
Participation in the buyers program
How can I participate in the buyers program?
It is necessary to be the owner of a business related to the sale of clothes, shoes, accessories and be ready to provide the relevant documents (IE registration certificate, coupon or lease agreement). Due to the fact that we perform preliminary hotel reservations, applications are accepted within strictly prescribed terms. For questions about participation in the buyers program:
Tel: +77273390690, Mob.: +7 (777) 014 36 18 Tatyana Yurchenko
Who can get free hotel accommodation?
Participants of the buyers program, namely the managers of companies from various regions of the Republic of Kazakhstan and neighboring countries. The decision to provide regional buyers with preferences for hotel accommodation or reimbursement for a certain amount of transportation costs remains with the organizers of the event.
Where will the hotel be geographically located from the exhibition venue?
For participants of the buyers program, accommodation is provided in 4* hotels in Almaty:
“Kazakhstan” Hotel (Dostyk Ave., 52/2)
Holiday Inn Almaty Hotel (Dostyk Ave., corner of Abay)
“Kazzhol”(Gogol st. 127/1)
How and when is check-in at the hotel?
Check-in time at the hotel is at 14.00, and check-out at 12.00 (p.m.). In case of early check-in or late check-out, the additional payment is made by the guest, subject to availability at the hotel.
Can several people from one company use the buyers program?
No. This program provides for the participation of one person from the company - the manager or authorized person for the purchase of goods.

Thank you for your interest in the Central Asia Fashion exhibition.
If you have any questions, please use the form below for sending your request.

I hereby confirm that the personal data indicated by me in this form comply with the Law of the Republic of Kazakhstan “On Personal Data and their Protection” No. 94-V dated May 21, 2013 (in particular, Article 6, Article 7, Article 19), and also express my consent to their processing. At the same time, the Exhibition Organizer undertakes to process personal data observing their confidentiality and security.
Size limit for each file is 51.2 MB

    Сentral Asia Fashion Autumn-2024

    CAF exhibition address

    Republic of Kazakhstan 050000

    Almaty city, Bostandyk district

    Timiryazev street, 42

    “Atakent” International Exhibition Centre

    Pavilions 9, 10, 11

    Car parking

    Public free parking, Entrance from Zharokov-Utepov str., service entrance to the pavilions.

    Address of the head office of the CAF exhibition organizers

    Republic of Kazakhstan 050000

    Almaty city, Bekkhozhin str., 15A, office 12

    CATEXPO International Exhibition Company

    Phone numbers of the head office of the organizers

    +7 (727) 339-06-90

    +7 (727) 352-70-75

    +7 (727) 352-70-74

    +7 (727) 338 42 63

    +7 (727) 338 42 69

    E-mail:

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    Single call center

    | +7 707 709 44 44

    For participation in the exhibition, sales department

    Tel: +7 (727) 339 06 90

    Моб: +7(777) 801 64 16

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    Anara Moldasheva

    For participation in the buyers program

    Tel: +7 (727) 339 06 90

    mob: +7 (777) 014 36 18

    This email address is being protected from spambots. You need JavaScript enabled to view it.

    Tatyana Yurchenko

    For participation in the business program

    Tel: +7(727) 339-06-90

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    For press accreditation

    Tel: +7 (727) 339 06 90

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    Address of the international sales and marketing office

    logo

    ELT International Exhibitions Ltd.

    Darulaceze Cd. No:33/B 34384 Okmeydani

    Istanbul, Turkey

    Tel: +90 212 320 18 46
    Fax: +90 212 320 18 56
    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. - www.eltfuar.com

    Сentral Asia Fashion Autumn-2025

    The organizer of the specialized fashion retail event in Central Asia, the Central Asia Fashion international fashion exhibition, is the exhibition company CATEXPO. The head office of the company is located in Kazakhstan (Almaty city), and the international office in Turkey (Istanbul city).

    Central Asia Fashion is a protected trademark in the state register.

    For attraction of the exhibitors

    • Head office in Kazakhstan
    • International office in Turkey
    • Representing agents in different countries and regions
    • Partner organizations for national participation from 13 countries
    • Cooperation with governmental organizations

    For attraction of the visitors

    • Agents of the buyers program in the countries of Central Asia
    • Agents of the buyers program in the cities of Kazakhstan
    • Partnership with bloggers and brand ambassadors
    • Partnership with consulting companies
    • Cooperation with shopping malls in Central Asia
    • Cooperation with fashion weeks in Central Asia

    Central Asia Fashion organizers

    Metin Arslan
    General Director
    Тел: +7 (727) 339 06 90
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    Nina Kalinina
    Deputy General Director
    Тел: +7 (727) 352 70 74
    Моб: +7 705 905 00 23
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    Tatyana Yurchenko
    Head of the Buyers Program
    Тел: +7 (727) 339 06 90
    Моб: +7 (777) 014 36 18
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    Marina Lytkina
    Head of the Technical Department
    Тел: +7 (727) 339 06 90
    Моб: +7 (771) 709 96 69
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    Anara Moldasheva
    Executive Manager of the
    Central Asia Fashion
    Тел: +7 (727) 339 06 90
    Моб: +7 (777) 801 64 16
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    Alisher Masalim
    Deputy Head of the
    Buyers Program
    Тел: +7 (727) 339 06 90
    Моб: +7 (707) 709 44 44
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    Senan Paker
    Director of International Office
    (international participants)
    Тел: +90 212 320 18 46 / 47
    Моб: +90 552 620 75 00
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    Levent Erturk
    Director of International Office
    (international participants)
    Tel: +90 212 320 18 46 / 47
    Моб: +90 552 620 75 00
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    CAF Press Office
    Tel: +7 (727) 339 06 90
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    Contacts with the exhibition organizers

    Head office logo

    International exhibition company Catexpo

    Address: Bekkhozhin str., 15A, office 12

    Almaty, Medeu district

    Republic of Kazakhstan, 050000

    Tel: +7(727)339 06 90 / +7(727)352 70 74/75
    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

    International Office logo

    ELT International Exhibitions Ltd.

    International sales and marketing office

    Adress: Kaptan Pasa Mah. Darülaceze Cad.No:33

    Bilaş İş Merkezi, B Blok. K:8 , No:83, Okmeydanı Sisli - Istanbul / TURKEY

    Tel: +90 212 320 18 46 / +90 212 320 04 84
    Fax: +90 212 320 18 56
    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

    The event has concluded

    Business programme

    for the Central Asia Fashion Exhibition

    9-11 MARCH 2026

    Almaty, Atakent Exhibition Center, Pavilion 9, SHOW AREA

    ● Research ● Forecasts ● Solutions ● Peer Experience ● Case Studies ● Networking

    March 9 / Monday / SHOW AREA, Pavilion 9

    15:00 – 16:15 

    Effective Financial Models in the Fashion Business in 2026

    An in-depth review of key financial strategies for fashion brands and retail in a volatile market environment. How to build a sustainable brand economics model, manage margins, assortment and costs, scale without losing profitability, and make managerial decisions based on real financial indicators.

    Moderator: Almas Kassymzhanov

    founder of the analytics company Market Mind, e-commerce expert, active seller, and contributor to Forbes Kazakhstan.

    Speaker: Nikolai Konstantinov

    CEO of Trend Island, founder of the Telegraph department stores.

    Speaker: Liliya Mamiyeva

    entrepreneur, founder and designer of the brand Kirpi.

    Speaker: Sultan Alisultan

    CEO of almatymerch.

    Speaker: Larisa Goretskaya

    entrepreneur, founder of Albero, co-founder of The Lennon.

    Speaker: Olga Strygina

    Founder of the brands Strygina, Rubashkino Tsarstvo, and Rubashki Vashego Khoroshego Nastroeniya.

    March 9 / Monday / SHOW AREA, Pavilion 9

    16:15 – 17:30

    E-commerce in the Fashion Business: How to Effectively Leverage Owned Online Channels and Marketplaces

    A practical session on building sales in the digital environment: your own website, social media platforms, and marketplaces. What actually works in 2026, how to allocate budgets across channels, manage traffic and conversion rates, and build a sustainable online sales funnel.

    Moderator: Anna Voroshilova

    Senior Brand Manager OLX Kazakhstan.

    Speaker: Elena Ishutina

    founder of the MERSELIS brand.

    Speaker: Ramina Galiullina

    CIS Partner Relations Group Lead at Ozon.

    Speaker: Nikolai Konstantinov

    CEO of Trend Island, founder of the Telegraph department stores.

    Speaker: Linara Ablayeva

    founder of the women’s clothing brand Lalina.

    Speaker: Dilyara Mendeyeva

    Wildberries seller and Founder of the brand Dream Tones.

    March 10 / Tuesday / SHOW AREA, Pavilion 9

    14:30 – 15:45 

    AW 26/27 Trends

    In a world at risk of losing its instincts and intuition, fashion becomes a refuge of primal wisdom.

    Autumn–Winter 2026/27 is a season in which design turns into a form of ritual protection and conscious self-expression, reinterpreting familiar codes through cultural and social shifts, and opening new ways to speak about oneself through image and style.

    EXCLUSIVELY ON CAF

    Speaker: Stanislav Zimin

    trend analyst, PhD in Philology, international speaker, author of the trend forecasting course at the Center for Creative Industries of Lomonosov Moscow State University, macro-trends specialist at the agency Trendsite, and guest lecturer at Russian and international universities in Hong Kong, India, and Japan.

    March 10 / Tuesday / SHOW AREA, Pavilion 9

    15:45 –17:00 

    Luxury and Premium in Kazakhstan: Positioning, Sales Channels, and Segment Dynamics

    The current state of the luxury market in Kazakhstan: who today’s customer is, how demand is evolving, and which brands and formats are experiencing growth. The specifics of positioning premium brands, managing customer experience, key sales channels, and the future outlook of the segment.

    Moderator: Marina Polkovnikova

    expert in the development and implementation of design concepts and merchandising, Founder of VMC Retail, international consultant at the EBRR (European Bank for Reconstruction and Development).

    Speaker: Lyudmila Polyanina

    CEO of the brand Salta.

    Speaker: Sevil Amangeldiyeva

    owner of the selective multi-brand concept store chain Seven Lifestore, 13 years in the premium segment.

    Speaker: Nagima Kaidarova

    Founder of the brand Kaidarova.

    Speaker: Ainura Rakhimzhanova

    head of the Marketplace Department at Lamoda Kazakhstan.

    Speaker: Svetlana Chumachenko

    Head of the brand division at the "Li-Lu" showroom and the wholesale sales department of Aeronautica Militare.

    March 11 / Wednesday / SHOW AREA, Pavilion 9

    14:30 – 15:45 

    High-Impact Marketing Strategies in the Fashion Industry: Customer Acquisition and Conversion

    How brands can build marketing strategies that drive sales and strengthen customer loyalty. Strategies for acquisition, retention, and increasing LTV; audience engagement, funnels, offers, and performance metrics in a highly competitive and overheated market.

    Moderator:Oksana Shkrygunova

    founder of the communications agency YOS Agency, former PR Director of Mercedes-Benz Fashion Week Almaty, former PR Director of Almaty Pop-up Store, and Head of the national costume project Ulttyq Sezim.

    Speaker: Ruslan Yerimov

    Chief stylist at KTK, creator and creative director of the HOFS and Qupiya brands.

    Speaker: Leonid Zherebtsov

    designer and Founder of the brand Zherebtsov.

    Speaker: Askar Mirzaev

    Brand manager of the Kazakh premium clothing brand ARGYMAQ, PhD in Art History, art manager.

    Speaker: Alina Skalyga

    Marketer, business and brand developer, head of the creative bureau S21, and owner of the luxury décor production company S21 Production.

    Speaker: Alikhan Musataev

    CEO of the ZHANNA KAN GROUP (DAMIANI, LA PERLA, CONSTELLA, ZARDOZI), founder of the media agency M-agency, public figure.

    March 11 / Wednesday / SHOW AREA, Pavilion 9

    15:45 –17:00 

    Communication Channels for Fashion Brands in 2026: Media and Influencer Marketing

    An overview of effective communication channels: media, new formats, bloggers, and opinion leaders. How to build brand awareness, develop reputation and trust, select the right channel, and measure the real impact of communications.

    Moderator: Natalya Mironova

    Organizer of B2B events, head of business programs at the ProFashion media holding.

    Speaker: Daulet Zimanov

    Commercial Director of JKS Entertainment.

    Speaker: Botagoz Aldongarova

    journalist, Executive Director of Kazakhstan Fashion Week.

    Speaker: Sayatzhan Madiyev

    entrepreneur and fashion expert.

    Speaker: Azhgireeva Dinara

    Editor of "Gorod24" (WE Media Group).

    Speaker: Sergey Surkov

    Creative Director of the brand RA&LLY.

    Speaker: Alexandra Basova

    influencer, Founder of The Style, former Commercial Director of Vintage magazine.

    Host of the business program at the Central Asia Fashion exhibition:

    Natalia Mironova

    organiser and moderator of educational seminars and business programmes Head of Business Programmes at PROfashion Media Holding.

    The organizers reserve the right to make changes and adjustments to the program

    Attendance at seminars, analytical sessions, business cases, and panel discussions of the business conference is free of charge.

    Who attends the business conference?

    Owners and proprietors of fashion stores, CEOs of leading fashion companies, managers and key specialists in the fashion industry, buyers, fashion manufacturers, fashion designers, commercial and financial directors, top management of shopping centers, sales department specialists in the fashion sector, online retailers, fashion experts, journalists, and bloggers.